Many people might be wondering why Nigerian music king, Flavour Na’Abania finds joy in working with popular man of God, Prophet Chukwuemeka Cyril Ohanaemere, fondly called Odumeje in some of his musical projects.
You see Flavour, the young man is one of the smartest business man in that music industry, as such, he understands situation and the desires of his fans and music lovers in general. He knows how to tap into every situation or circumstance in a way that must appeal to his audience.
So, he knows well that Odumeje is one man that most people, both in and outside Nigeria, people naturally enjoy listening to Odumeje’s talks. As such, he has an organic huge fan base as a result. He knows that putting the comic man of God in his songs, or that teaming up with him will make the song go viral and sell faster.
There’s practically no person in the southern and western part of the country that won’t be eager to hear what Odumeje has to say in his part in the song, as such, giving the song a far reaching edge and advantage to trend and go viral. In fact, millions of people actually were patiently for this their latest Collabo titled “Powers”, basically because of Odumeje, cos they want to hear the lyrics of chorus in the song.
Equally, you see how they intentionally leaked the video from their studio session, precisely Odumeje’s session. That’s the power of the intentional PR and marketing strategy always deployed by Flavour when it comes to his projects with Odumeje.
Meanwhile, look at the title as well “POWERS”, coming at a time that the social media is still buzzing with some of the recently revealed powers by Odumeje like Abido Shaker, Gandusa Ganduja, Lefase Fare, Dabush Kabash, and others. As such, many people will surely be eager to hear what Odumeje has in the song.
Be that as it may, the song is actually worth the wait.